SEO ROI Calculator with AI Insights
Calculate your SEO return on investment with AI-powered insights, compare against 2026 industry benchmarks, and discover how Google reviews boost your local search rankings by up to 70%.
Review Impact on Local SEO (Optional)
Add your review data to see how Google reviews boost your local search rankings and organic traffic
Understanding SEO ROI & Review Impact in 2026
What is SEO ROI?
SEO ROI measures profit from organic search traffic. Formula: [(Annual Organic Revenue - Annual SEO Cost) / Annual SEO Cost] × 100. Unlike paid ads, SEO compounds over time, delivering 300-500% typical ROI.
Review Impact on Rankings
Google reviews are a top-3 local SEO ranking factor. A 4.5+ star rating boosts rankings by 32%, 100+ reviews add 22%, and consistent review velocity adds 10%. Combined impact: 50-70% ranking boost.
Local Search Dominance
53% of all searches are local. Google prioritizes businesses with strong reviews in local pack rankings. Appearing in the local 3-pack increases click-through rates by 300% compared to organic results.
Review Velocity Matters
Review velocity (reviews/month) signals business activity to Google. Optimal velocity is 6-10+ reviews/month. Consistent, recent reviews improve local rankings by up to 20%, directly boosting SEO ROI.
How Google Reviews Boost SEO ROI
32% Local Ranking Boost from High Ratings
Businesses with 4.5-5.0 star ratings rank 32% higher in Google local search than those with 3.5-4.0 ratings. Higher rankings = more organic clicks and traffic.
22% Boost from Review Volume (100+ Reviews)
Having 100+ reviews signals authority and trustworthiness to Google's algorithm. This improves local pack rankings and organic visibility by 22%.
20% Boost from Consistent Review Velocity
Google favors businesses with recent, consistent reviews. Collecting 6-10+ reviews per month signals an active business and improves rankings by up to 20%.
Improved Click-Through Rates
Star ratings displayed in search results increase click-through rates by 35%. More clicks = more traffic without increasing SEO spend = better ROI.
Frequently Asked Questions
What is SEO ROI?
SEO ROI measures profit from organic search relative to SEO costs. Formula: [(Annual Organic Revenue - Annual SEO Cost) / Annual SEO Cost] × 100. SEO compounds over time, making it one of the highest-ROI marketing channels.
What is a good SEO ROI?
Good SEO ROI varies by industry. Local services average 400%, legal services 500%, healthcare 450%. Generally, ROI above 400% is excellent. SEO ROI improves over time as rankings compound.
How do Google reviews impact local SEO?
Google reviews are a top-3 local ranking factor. A 4.5-5.0 rating boosts rankings by 32%, 100+ reviews add 22%, and consistent velocity (6-10/month) adds 10%. Combined impact: 50-70% ranking boost.
How do you calculate SEO ROI?
Measure monthly organic visitors, track conversion rate, calculate average customer value, multiply for annual revenue, subtract annual SEO costs, divide by costs, multiply by 100 for percentage.
What is review velocity and why does it matter for SEO?
Review velocity is reviews per month. Google favors businesses with consistent, recent reviews (signals active business). Optimal velocity is 6-10+ reviews/month, improving local rankings by up to 20%.
How can I improve my SEO ROI through reviews?
Maintain 4.5+ star rating (32% boost), grow to 100+ reviews (22% boost), collect 6-10+ reviews/month (10% boost), respond to reviews quickly. These factors combine for 50-70% ranking improvement.